Dr. Mark Bishara is a world-renowned hair transplant surgeon with two established medical practices in Dallas-Fort Worth specializing in robotic hair restoration. His goal was to open a third location in Houston and explore influencer marketing.
Dr. Bishara had been advertising his robotic hair restoration procedures in Houston, Texas without gaining traction. He knew the importance of the Hispanic audience to secure success for his potential Houston location but didn’t know how to infiltrate the latin demographic.
Grow hispanic market awareness about robotic hair restoration through Spanish content creation about Gerry’s robotic hair restoration procedure by Dr. Mark Bishara. Evaluate the engagement and response of Gerry’s followers to measure the impact of influencer marketing for his practice.
The Aesthetics Whisperer connected Dr. Bishara with Gerry Fernandez, Morning Radio Host for Mega 101 FM in Houston, TX. She arranged the terms and expectations between Dr. Bishara and Gerry. Her marketing team designed a digital marketing strategy where Dr. Bishara performed Gerry’s ARTAS Robotic Hair Transplant procedure in exchange for one year of social media documentation on Facebook and Instagram about his hair growth. Gerry Fernandez leveraged his morning show to encourage his listeners to follow his hair restoration journey on social media.
Discoveries were measured and presented by the Aesthetics Whisperer to Dr. Bishara to help his decision on expanding robotic hair restoration procedures to Houston and continue influencer marketing in Houston with Gerry’s second hair transplant.